People were falling off their chairs laughing when British travel agency Club Direct began issuing policies to cover injuries caused by falling coconuts.
Brent Escott, their managing director, cited statistics which show that 150 people – or ten times the number of victims from shark attacks – are killed every year by falling coconuts. There was some perception that perhaps Mr. Escott had been struck on the head.
That same year in Sri Lanka, a Club Direct customer was calmly sitting under a palm tree reading a book when a coconut fell on her head, knocking her out cold. She was duly hospitalized. Lucky.
What Happened Next? –> Insurance company paid out in full.